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But, at least were in the same design house now, and its got good bones for us to continue defining and refining how our discipline does its work. You can iterate later This is especially important if you werent involved from the outset because it will help you spot ineffective UI as early as possible. The shape can change. Switch to Prototype mode. A headless CMS that is connected to Figma can support a range of design scenarios. Heres an example of populating a design from Content Reel leveraging both community content as well as my own. Content reviews with stakeholders like product management, legal, and localization, Aligning cross-functionally on content direction, Documenting rationale and context to tee up content recommendations, Using a low-fidelity wireframe library (see below), Turning things on or off within a complex component (example: hide a button), Creating sticky notes, pulling from a project template file (see below), Following someone in a file (for presentation and collaboration). Figma works best when each screen component will show unique content that is specific to that screen, especially content thats written once and never revised later. Is it too late to make a change to the layout to fit our content needs?). You no longer need to select specific text fields to updateyou can update a whole design with a single click! Designers Our two-way Figma sync makes sure that the right copy is always in your mockups. Phrases and terminology should be consistent not just on a handful of screens currently being designed, but across all content being published. Are you getting the idea? It can be accessed by an API and accepts content described using the JSON format, which makes it a perfect companion to a headless CMS. But Figma opens up some new possibilities: Build guidance on the type of content you need to accompany UI components into the components themselves. 8. If the UI confuses the message you need to communicate or simply doesnt have space for the content, then it needs a re-think. Can evolve over time, based on the needs of you and your team without relying on third-party plugins or dependencies. Skill up and save. Heres an example of how we could set up a sheet for our designs: This plugin works by mapping the column names from the Google sheet to layer names in your design. If you are interested in building an API-backed Figma plugin, Ive put together an example plugin for you to get started. Styled to the precise specifications of the Slack design system. Workshop: Adv Figma For Content Designers - May 17, 2023 The content, represented by strings of text, and the design, expressed in code, are intertwined in a common file. You dont even have to use Zoom you can chat directly inside your Figma file. Figma connects everyone in the design process so teams can deliver better products, faster. Figma allows external tools to connect to it. I cant think of any training Ive attended thats felt as natural and relaxed as this. Theres no centralized inventory of the content thats being presented. 2023 Content Design Salary & Industry Survey, A computer with the latest versions of Chrome and Figma, A second monitor is useful (but not required) so you can watch and practice at the same time, Fluent English reading and writing proficiency, Some familiarity with UX writing and methods. Or as close to real content as you can get. Adam described three steps in the process: Teams can use a headless CMS to prototype UI designs using all kinds of content, both existing and potential. Sometimes messages and information will be broken out over several screens. Another dashboard template for Figma worth checking out is Frox, which includes dashboard and UI elements you can put to work immediately. If you have access to your products APIs, whether public or private, and some coding knowledge (or a friend to help ), this approach could be for you. This is a great way of showing contents impact throughout the entire user journey. T for text, then: single click and type with auto-resize textbox, drag a rectangle for fixed text box, You might stop at being an effective and efficient collaborator in Figma. By Catherine Romano. Confidence in your ability to keep up with designers! In the top-right corner of the Figma interface, click the "Prototype" tab to enter Prototype mode. When using a headless CMS, the content appearing in the UI can be formally structured. Bringing dynamic content into Figma means bringing in content that can easily adapt to the context and audience you are designing for and in many cases allow your designs to appear indistinguishable from your live product. This gives you a better idea of how your final product will look. Defining a formal structure enables teams to manage the content more thoroughly and avoid ambiguity about what a message, piece of information, or phrase is supposed to relate to. This means close collaboration with an engineer. In other cases, it can involve deciding how much detail to include. But this can be a blessing and a curse. So when you start designing the content and realize something isnt working, theres a ton of worktoredo. And when you have many variations or options to try out, these can be provided to various Figma designs easily. You dont even have to use Zoom you can chat directly inside your Figma file. With this plugin, you can easily generate a single piece or an entire set of elements and even have your designs automatically localized. Fortunately, a headless CMS can provide that missing capability. This can boost the maturity of your content design operations. It also happens when business stakeholders decide the content ahead of the visual design, such as when a legally required statement must be presented. In my experience, youll learn more from putting real content on a design than you would from a block of random text. A good one will provide numerous features to access and manage content such as: Structured content management allows teams to zoom out and compare details that are hard to notice when embedded in many different screens. How to do content design / UX writing in Figma With that in mind, as soon as any UI is created in Figma (whether its a screen, modal or the tiniest interaction) put some real content in there. Get the hottest updates while theyre fresh! Authors maintain ownership and control over the content in the CMS and dont have to rely on developers to make revisions. Content Reel: This plugin helps you pull content (text, icons, avatars) into your design. 21 Best Figma Plugins for Designers in 2021 - UI Prep Just by hitting C on your keyboard you can see all the comments in the file. Weve learned we dont need to get into the Figma weeds of interaction or visual design, like creating our own components or variants. Figma allowed me to loop in the engineer immediately just by tagging them in a comment in the design file. This brings me nicely onto lesson number 2. A headless CMS can provide a single view of content that appears in multiple places. Your team can click the design URL to observe you working in real-time, see the notes you leave yourself around key content decisions and adapt their work to yours (and vice versa). Use real content to inform UI Part of your job as a content designer is to champion the content and its purpose. Frox - Multipurpose Dashboard Figma UI Kit. May 31, 2023 3:45 pm ET. Teams will want to try out different combinations of content and design options. This way of working made collaboration more complex. With the plugin, you can easily create versions of your designs in different languages to target different audiences. Plugins such as Ditto and Strings offer obvious benefits compared to Figmas out-of-the-box capabilities. All rights reserved. Color Contrast Checker: His Figma tips and tricks appear in well-known and much-appreciated videos on LinkedIn and elsewhere, and his tool for measuring content volume on screens is an excellent tool for content designers. Teams need a consolidated view of their content. The copy presented on Figma pages is fragmented. A lot of us do this through periodic workshops or creating guides. The workshop includes 3 hours of instruction and exercises. Realistic variety of content and use-cases sourced from the community. Do you have other tools or techniques you love using to design with dynamic content? These guidelines can reflect enterprise standards such as style guidance or design system-defined character limits. This brings me nicely onto lesson number 2. jason-fox.net, The Elevator Chat Workshop template available on Figma, T for text, then: single click and type with auto-resize textbox, drag a rectangle for fixed text box, shift + up arrow to increase line height increments of 10. 9:00 am to 12:00 pm PDT (San Francisco) 11:00 am to 2:00 pm CDT (Chicago) I appreciate the value of great content. Skill up and save. How would we do this? Writers can focus on what needs to be said as they develop content. With the Contentful-to-Figma plugin, it's easy to make Open Graph images for your website. With its sleek and modern design, Landingly X is the perfect solution for anyone looking to create a landing page that is both functional and visually stunning. In this post, Ill explain how I made it, and outline some of the useful features it can offer you and your team. But sometimes content design isnt considered until late on in the process, meaning you dont always get visibility of user journeys or the bigger picture. Its hard to know what content is available, what that content is related to, and if it is consistent. Connecting data from the actual world with the layout of a webpage. This way designers can create their own instances with some handy advice. Figma allows designers and writers to collaborate far better than other UI design tools that have preceded it. Yes, it lets teams collaborate and lets them create designs from start to finish. You can do this directly in Figma by dedicating a frame to the conversation or using comments to script out the interaction with your team. But as with any design tool, theres a learning curve. Doesnt rely on plugins which may be difficult to get your team to adopt. 1. These issues are even more pronounced when working with multiple languages. This means that we cant always be around to work on everything and prioritisation is a must-have skill. This way designers can create their own instances with some handy advice. Beginner 2: Create designs - Figma Help Center When its time to refine visuals, annotate interactions, or polish copy, our disciplines can branch off in different tools as needed, while staying in sync and on the same page. May 17, Wednesday. Are you getting the idea? Designing content in non-collaborative tools is like a football team all training independently and then coming together on match day, hoping everything just slots together. As new roommates, when we first started collaborating with UX designers in Figma, there was some awkwardness. The Contentful-to-Figma plugin lets you map real-world data to the design of your website or landing page. As an example, you may want copy within a field placeholder component that says Use this space to give an example value, not a usability instruction. You select your content type after you've created a template component. One of us played the role of Deliveroo (the system) and the other, the user. You can design how the product looks and what it communicates hand-in-hand. Begin by designing the individual screens or pages of your product in Figma. We role-played the conversation to uncover the relevant information needed in order to do the jobs of our chosen role, in the order that seemed mostnatural. Build more empathy for users of your product by seeing how realistic content in your product actually looks and feelsthe good. The Contentful-to-Figma plugin also enables you to add real data to your prototypes and lets you load assets like images directly into your designs in Figma. To solve for this, we partnered with the design systems team to create a low-fidelity wireframing library. This way, there are fewer chances for designed content to break the interaction. Focusing on language forces us to focus on understanding, first and foremost. Ditto | Manage copy from design to production When I had to redesign the order tickets used by kitchen staff and delivery drivers, my product designer colleague and I scripted out several conversations straight into our Figma file before co-designing. You might tag the button text for a CTA button as CTAuntil you realize you need to create another CTA. This could be because teams need to try out different wording in the copy to see what works best for users. Figmas widespread adoption by UX teams has coincided with another trend: the increased participation of UX writers and content designers in the UX design process. And if were doing our work as content designers right, we should be there at every step in the process. Why UX writers should learn Figma UX Content Collective Its the responsibility of every content designer to help their team write better content. This is a great way of showing contents impact throughout the entire userjourney. It can be used to iterate both the content and design, or just the design, in cases where the content already exists. This change may not look super impressive now but let's add some styling to see the power of auto layout. It also helps people understand the part we play in determining things like information architecture. If youd like to schedule on a specific day and time for a larger team of 10 or more, we can arrange that. Figma Walker - When your Figma project grows larger than a few screens, you can quickly find yourself scrolling back and forth and getting dizzy. The layout of screens still needs to be translated into a formal structure that can be accessed by authors. Extensible. Get 15% off when you buy 2 courses, 20% off with 3, and 25% off with 4 or more. No doubt you've heard your design counterparts talking about it, and maybe you've viewed wireframes or dabbled a bit on the page yourself. The website may have been created earlier by a different team, and its hard to see the contexts where the two phrases are being used without looking at many screens. Use our Figma plugin to quickly edit text in designs and track progress. The goal should be to extend your practices and try out new approaches. This way you dont have to be the bottleneck. This helps content and design stay aligned throughout the process. Content and design decisions involve two levels of issues: Consider a simple case of a component that presents a primary and secondary action to support a sign-up process. It was easy to make a consistent, responsive, and visually appealing user interface that fits with Figma's design style because its CSS framework puts utility first. Prefix itwithe.g.. Like thought-provoking keynotes and interactive workshops? The Contentful blog helps builders and digital leaders create better digital experiences. For you to be able to write good UX copy, you need to be able to see how your work fits into a Figma "flow" or "journey." Today, thanks to Figma, visual, interaction, and content design can co-create within the same space. This post features 5 lessons to help you make the most of this new way of designing. Figma is a free web-based design tool that allows you to create and collaborate on high-fidelity, interactive prototypes. Live preview DOWNLOAD $69. By learning to use Figma, you'll take your first steps into User Interface Design and and User Experience Design. Heres a recap of the various tools and techniques introduced in this post. It all comes together in Figma. Figma techniques for better content design Content review in a headless CMS can keep the discussion on track, focused on the content and not the visual presentation. Of course, having a standard file structure and naming system is good documentation hygiene for any design team, but the template file also supports cross-discipline UX collaboration: The file template is like a kit of parts. If your organization uses Figma as part of its design process, you are in good company. When it came time to collaborate with UX design colleagues, we had to walk to the main design house (like Sketch, for example). You can start with the free The Elevator Chat Workshop template available on Figma. Content design requires you understand the entire journey end to end. It can even manage and track translated content and localized variations. Use human language, not system language. Our plugin works with specific stories based on a URL, or by pulling from a random repository of stories. Figma is one of the most popular design tools aimed at teams. Best Figma plugin for Search and navigation : 3. But they dont provide a full solution for enterprises that have content that must be presented across many apps and platforms. It puts some structure and process in place for that wide open Figma space, including identifying the end-to-end steps of the design process. Or as close to real content as you can get. Speaking to content designers/UX writers around the world, theyre often outnumbered by product designers within their teams. This is especially handy in a busy, remote working-friendly office like Deliveroo when surfaces have to be cleared after usingthem. With the ability to use real data and assets in your designs, there are endless ways to make prototypes that are compelling and interesting. This granularity can help teams understand at a high level the context in which words and other content appear without needing to view each screen individually. What rules will be needed governing the creation of new instances? Figma has quickly emerged as the preferred tool for developing UI designs by both large enterprises and fast-growing startups. Design teams use software like Sketch or XD to show what theyre designing and those tools are great but its easy to get caught up in the details theres no selector for figuring out what youre working on or why it matters. By subordinating text to UI components, Figma makes it is hard to see how specific content is used across many screens or different applications. We built this together, tested it, and then rolled it out to the broader UX team. Because the content will have many variations and nuances, its important to have a handle on whats available. Ensure that all the necessary elements, such as buttons, navigation, and content, are included in your design. One of the first decisions I made was to use the create-figma-plugin tool with Preact. Use Figma to kickstart the content and get the UI spot on every time(nearly). Put any interaction back into the real-world and imagine youre completing an action in person, then script it out. Different instances of content may not have the same profile. Click to add a new style. Part of your job as a content designer is to champion the content and its purpose. July 27, 2021 14 min read Picking the right Figma plugins to power your design workflow can be daunting. But the benefits of this increasingly popular design tool really skyrocket when you start using it to bolster your own, The Elevator Chat Workshop template available on Figma, UXCC Instructor Spotlight: Meet Daree Allen Nieves, Introducing the Gender-Inclusive Language Project, 2023 Content Design Salary & Industry Survey, option + shift + < or > to increase or decrease line height. The format was fantastic, and the information super relevant to UX writing., Explore and manage content variants with component sets, Create Figma components like status tags and strategic frameworks that you can reuse in any design file, Create high-visibility annotations, like sticky notes and mini docs, Create, modify, and avoid auto layout frames, Edit Figma files without breaking any designs, Showcase and curate feedback for your work (any kind of work) with Figma prototypes, Gain the trust of the designers you work with, Simple, yet powerful techniques to advocate for content-first design, A Figma file with reusable templates and assets, Tools and methods for influencing stakeholders and leading with content. This empowers everyone to do better work and brings content firmly into the game. When youre using Figma, a web-based tool, you can design how the product looks and what it communicates hand-in-hand. Plugins can work well for smaller projects, such as developing an app with a limited number of screens and a limited amount of copy. Its nice to be able to make quick adjustments to a component. Its risky to assume anything and I didnt want to go any further without the answer to the question above. Jason is a content designer at Chime where he uses language to help members achieve financial peace of mind. Lets go. A content model structures the content into distinct content types with unique fields, in contrast to Figmas jumble of generic text fields. The global leader in UX content design training, online courses, workshops, jobs, and coaching. Building your own Figma plugin for populating your designs with dynamic content is the approach that will give you the most power and flexibility however its also the path with the highest investment. You can synch content youve developed within Figma to a headless CMS, so you have an inventory of content thats ready to deploy. Its a thing of beauty, really. Workshop: Adv Figma For Content Designers - May 17, 2023. Simply encourage anyone working on the file to channel their inner content designer rather than leave placeholders. Before the session, participants should download Figma and create a free account. Use Figma to kickstart the content and get the UI spot on every time (nearly). They can include fields to annotate accessibility information and capture related metadata thats not displayed. Our internal Figma plugin addresses this head-on by making it easy to import any published story into our designs. And I learned loads too!, Content & Creativity Lead, Code Computerlove, This was an excellent session. The right tool for the job really depends on the goals of your project, your design process, and the level of investment you or your team can make. This will nudge any visual exploration to start with the content. It's easy to run into a big mismatch between the design and the content. Content Reel is a must-have plugin if you are designing on Figma. Figma techniques for better content design | by Jason Fox | Medium Learn more -> Developers Our API, CLI, and SDKs allow developers to fetch up-to-date product copy and integrate it into their build processes. These are often hidden (not deliberately) in slide decks or sketch files. If my Turn on Bluetooth CTA wasnt possible and someone was to revisit my work later on and question my decision, theyd have the reason right there without having to consult any other documentation. The interaction between text and design layout can be fluid. In the example below you can see how each component has different variants for different content states. Loop in the engineer immediately just by tagging them in a comment in thedesignfile. These days, Figma is where the bulk of design work happens. But often being useful requires us changing how something works or even inventing a new way for something to work. Have you ever wished you could populate any design with relevant and fresh content with just a single click? Powerful and flexible. Firefox UX adopted Figma about two years ago. Now if we view the text properties in the right sidebar, we can see our style applied.
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