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Statista. It is a subsidiary of The Pew Charitable Trusts. 548 Market St. Suite 95149 San Francisco, California, TikTok has more Gen Z users than Instagram, The average age of the top 10 TikTok creators is, Each of 2021s top seven TikTok earners was. Want to know which apps are up-and-coming? 54% ofTikTok users worldwide are women. A smaller share of 13- to 14-year-olds (48%) think this would be difficult. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Looking within teens who use a given platform, TikTok and Snapchat stand out for having larger shares of teenage users who visit these platforms regularly. "Distribution of Tiktok Users in The United States in 2022, by Age Group. In the 25-34 age category, the gender gap falls to 3% and by the time we get to the over 55s, the gap has fallen to 0.6%. When looking at teens overall, 19% say they use YouTube almost constantly, 16% say this about TikTok, and 15% about Snapchat. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. Hispanic teens are more likely to be frequent users of Snapchat than White or Black teens: 23% of Hispanic teens say they use this social media platform almost constantly, while 12% of White teens and 11% of Black teens say the same. At 18, she is also the youngest creator to crack the top 10. Yes please. TikTokNextdoorTotal21%13%Men17%10%Women24%16%Ages 18-2948%5%30-4922%17%50-6414%16%65+4%8%White18%15%Black30%10%Hispanic31%8%Less than The platforms ad revenue held steady from where it was last year as it approaches, This revenue growth signals not only the platforms influence as a social network but also as a. Top 64 TikTok Stats You Need to Know in 2023 - Influencer Marketing Hub Sell around the world on a website, social media, marketplaces like Amazon and eBay, and anywhere else that strikes your fancy. Privacy However, the statistics show that worldwide females of all age groups use TikTok more than males. Instagram and Snapchat use has grown since asked about in 2014-15, when roughly half of teens said they used Instagram (52%) and about four-in-ten said they used Snapchat (41%). Differences in Facebook use by household income were found in previous Center surveys as well (however the differences by household income were more pronounced in the past). Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 1000+ markets in 190+ countries & territories, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Oberlo uses cookies to provide necessary site functionality and improve your experience. (routenote). There are some notable demographic differences in teens social media choices. Teen girls are more likely than teen boys to express it would be difficult to give up social media (58% vs. 49%). Not only is there a smaller share of teenage Facebook users than there was in 2014-15, teens who do use Facebook are also relatively less frequent users of the platform compared with the other platforms covered in this survey. Social Media Demographics Guide | Dash Hudson The ideal entry-level account for individual users. For example, Black and Hispanic teens are roughly five times more likely than White teens to say they are on Instagram almost constantly. Get the knowledge you need to build a successful e-commerce store with Ecwids comprehensive user guides. Here are thequestions usedfor this report, along with responses, anditsmethodology. TikTok is ramping up and maturing to meet the needs of its business-minded users. What is the age range for social media users? The following are the statistics of TikTok usage from the teenage group. There are over. Breaking this down further, we see that a larger proportion of adult TikTok users are aged 18 to 2438.5% (419.9 million users) compared to 32.5% (354.8 million) that are aged 25 to 34. In addition, teen boys are 21 points more likely to say they have access to gaming consoles than teen girls a pattern that has been reported in prior Center research.3. The platform saw a surprising spike in male users during 2021 but Pinterests core demographic remains female. Zach King (32) is one of just three top 10 creators aged 30 or above. In fact, no other app was downloaded more times than TikTok in 2021. When reflecting on what it would be like to try to quit social media, teens are somewhat divided whether this would be easy or difficult. These TikTok age demographics show that If young adults are among your brands. These TikTok user statistics also show that there are slightly more male users among those aged 35 and above, while in the younger age demographics, female TikTok users significantly outnumber males. YouTube stands out as the most common online platform teens use out of the platforms measured, with 95% saying they ever use this site or app. But let's not forget that 30.9% of those 1+ billion active users are outside this . Pew Research Center does not take policy positions. Accessed June 02, 2023. https://www.statista.com/statistics/1299771/tiktok-global-user-age-distribution/. The short video content platform targeting the millennium users gives immense opportunity to share their creativity and thus establish their identity. Young adults (18-24 years) make up over half of the creators (52.83%). About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. (, A 2019 study showed that there was a boost in the total number of TikTok users in the United States by about 5.5 times in just 18 months. ", eMarketer, Distribution of monthly active TikTok users in the United States as of April 2022, by age group Statista, https://www.statista.com/statistics/1095196/tiktok-us-age-gender-reach/ (last visited June 02, 2023), Distribution of monthly active TikTok users in the United States as of April 2022, by age group [Graph], eMarketer, May 23, 2022. By continuing to browse or clicking Okay, I agree or "Close", you approve the site's T.O.S and Privacy Policy These cookies are completely safe and secure, and will never contain any sensitive information. (, The total number of TikTok downloads in the United States of America from its launch to date is about 123.8 million, which is about 8.2 % of the total global TikTok downloads. In the U.S., those ages 10-19 accounted for 25% of TikTok's active users. Published on May 31, 2023. (+1) 202-419-4300 | Main Conversely, a quarter of teen boys say giving up social media would be very easy, while 15% of teen girls say the same. 45.9% ofTikTok users are men. Market penetration: There are 4.8 billion internet users, 20.83% use Bytedance's video sharing service. The survey shows there are differences in access to these digital devices for certain groups. Still, time spent on Facebook continues to fall as, Following 2022s social media demographic data, younger users continue to flock to TikTok and Snapchat. The short-form video hosting services popularity isnt in question. Then you can access your favorite statistics via the star in the header. Overall, Hispanic (47%) and Black teens (45%) are more likely than White teens (26%) to say they use at least one of these five online platforms almost constantly. While under 18s make up a comparatively low 27.47%. New features include more advanced ads and. This study also explores the frequency with which teens are on each of the top five online platforms: YouTube, TikTok, Instagram, Snapchat and Facebook. The only question is whether this trend will persist as TikTok continues to gain users in the coming years. When it comes to the frequency that teens use the top five platforms the survey looked at, YouTube and TikTok stand out as the platforms teens use most frequently. Let us check 10 top countries of TikTok users. Show publisher information A paid subscription is required for full access. The platforms dedicated base of 450+ million monthly active Pinners continues to grow. Download the app to get started. TikTok is fastest growing news source for UK adults, Ofcom finds Looking at TikTok penetration by nation, Saudi Arabia leads the way with around 9 in 10 (87.9%) over 18s using the social media app. About three-quarters of teens visit YouTube at least daily, including 19% who report using the site or app almost constantly. 11.Comparison of TikTok with other social media platforms: The following information can enlighten valuable information on the most used social platform based on monthly unique visitors. As always, their responses are incorporated into the general population figures throughout the report. Currently, you are using a shared account. Some 52% of 15- to 17-year-olds say they use the internet almost constantly, while 36% of 13- to 14-year-olds say the same. Teen girls are more likely than their male counterparts to say they spend too much time on social media. Altogether, this makes up close to 775 million TikTok users worldwide. To use individual functions (e.g., mark statistics as favourites, set to incorporate the statistic into your presentation at any time. (, TikTok had 70% more downloads in 2019 than of 2018. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). 41% of teenage TikTok like the app because of its friendly interface matching the youth requirements. There were not enough Asian American respondents in the sample to be broken out into a separate analysis. (, TikTok continues to maintain its user base statistics and also attract new customers. 99 TikTok Statistics & Data for 2023 (Research Insights) - SupplyGem.com While this is not a comprehensive rundown of all teens who use any kind of online platform almost constantly, this 35% of teens represent a group of relatively heavy platform users and they clearly have different views about their use of social media compared with those who say they use at least one of these platforms, though less often than almost constantly. Those findings are covered in a later section. When asked how they feel about the time they spend on social media, 53% of teens who almost constantly use at least one of the platforms say they are on social media too much, while about three-in-ten teens (28%) who use at least one of these platforms but less often say the same. The survey was fielded by the GfK Group on its KnowledgePanel, which was later acquired by Ipsos. TikTok is next on the list of platforms that were asked about in this survey (67%), followed by Instagram and Snapchat, which are both used by about six-in-ten teens. And the average age came in at just under 21 years old. Do Not Sell or Share My Personal Information. While teens access to smartphones has increased over roughly the past eight years, their access to other digital technologies, such as desktop or laptop computers or gaming consoles, has remained statistically unchanged. 3. Fully 35% of teens say they are using at least one of them almost constantly. Teen TikTok and Snapchat users are particularly engaged with these platforms, followed by teen YouTube users in close pursuit. And speaking of which, make sure to check out our free social media templates to keep you organized every step of the way. Teens use of certain online platforms also differs by race and ethnicity. Since 2014-15, there has been a 22 percentage point rise in the share of teens who report having access to a smartphone (95% now and 73% then). revenue And Facts For 2021, Most popular mobile messenger apps Worldwide 2020, Affiliate Marketing Statistics & Trends Globally (2021), Coronavirus Tracking: Map, Data, Worldwide (Real-Time Updates), Shopify Statistics, Stores, Market Share, Revenue & More, TikTok has about 800 million users worldwide, as per a recent 2020 survey. , marketing and having a presence on TikTok is likely to go a long way in terms of connecting with buyers. Looking for the latest social media demographics for 2023? 80% are between the ages 16-34. Because the social space is constantly evolving. In September 2021, TikTok announced that it had 1 billion global monthly active users, (a) placing it 6th in our ranking of the world's most 'active' social media platforms. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. These are some of the findings from an online survey of 1,316 teens conducted by the Pew Research Center from April 14 to May 4, 2022. It makes up about 60% of the total downloads. It is available to users on Android and iOS apps. Conversely, a majority of teens who see their social media usage as about right (58%) say that it would be at least somewhat easy for them to give it up. (, As each year progressed, TikTok could register a 6% growth per year. (, TikTok app has crossed the target milestone of 1 million views in a day just within a year of its launch. As far as social media age demographics go, Instagram maintains a firm hold on both generations these groups make up roughly two-thirds of their base.
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